Supporter journeys
Map how people discover, join, give, and stay, then remove the friction between those steps.
Make limited resources work harder for the mission.
Nonprofits need clear strategy and sound systems, often with tighter budgets, leaner teams, and more stakeholders. The work is the same discipline as a for-profit engagement, applied with respect for those constraints.
Where I help.
The pieces of a nonprofit marketing operation that most often need a senior hand.
Digital acquisition
Search, paid media, content, and landing pages that bring the right people in without burning a lean budget.
CRM and data practices
A database your team trusts: clean structure, sensible automation, and records that tell the real story.
Measurement
Reporting that answers the board’s questions and the program team’s questions with the same numbers.
Operating processes
The rhythm behind the work: ownership, handoffs, and reviews that hold up when staff and volunteers change.
Understand the whole system.
Problems rarely live in one channel. The useful answer often sits across strategy, customer experience, process, technology, and data.
Find the real constraint
Start with the business goal, then trace the system around it: people, process, technology, and data.
Set the priorities
Separate what matters now from what can wait. Define a practical plan, clear ownership, and useful measures.
Build and improve
Work alongside your team to implement, learn, and adjust as the work moves forward.
Working on a mission-driven problem?
Tell me about the organization and what is in the way. I’ll follow up personally.
Discuss a nonprofit engagement